Technology has often been used to improve the presentational aspect of live events, including music performances and sporting events. Performers and venues must continually come up with new ways to engage audiences to make events unforgettable, fun, and to make tours profitable by generating buzz. Let’s review the newest effective technologies with five of the top ideas:
1. Live streaming. High-definition streaming has picked up a lot. The combination of an attendee earning social capital for being at the show, and non-attendees’ fear of missing out (“FOMO”) is leading millions around the world to tune into a concert the same way they would watch a sporting event.
2. Light technologies. Light sticks, balls, and bracelets can make music events entertaining, and create a more immersive experience. For example, the company Xylobands, which offers a full RGB spectrum of colors, patterns and effects, flashing in time with the music and reflect the mood of the event. Everyone wearing a wristband becomes an essential part of the show. Xylobands has worked with such prominent bands like Coldplay, Jay Z, Elton John and many more.
3. Gaming. Audience movement tracking allows audience members to control an onscreen game without the use of physical props and play interactive games. For example, audience members can lean left or right in their chairs to steer a race car or to move a paddle in an on-screen video game. Some more scholarly articles (like this one) point to other examples that like beach ball shadow tracking and laser pointer paint programs.
4. Mobile app. Mobile apps are entering the space, and there are a small number of light show apps appearing, which create a fun atmosphere and a connection between the audience and the performer. Light shows apps include a spectrum of colors that will change on your phone screen during the live event. Our natural favorite is YourchestraApp.com
5. Sounds. Another idea is to create an “orchestra” effect using the audiences’ mobile phones. Apps like this allow you to play music live on your audience's mobile phones during live events. In fact, phones can play music, sounds, and more, creating an immersive “orchestra” effect that helps the audience connect to your event. It’s no surprise that our favorite is again Yourchestra. To learn more about check out YourchestraApp.com.
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